Merlin Entertainment

Merlin Entertainment wanted to embed new values into their teams, in a way that made everyone feel part of them. Launching at Gardaland, Italy, to 360 leaders, streamed globally, we crafted a campaign showing employees already living and breathing, to show they were more familiar than they thought.

 

How? During their Gardaland meet-up we tricked the leaders into launching the values themselves. We infiltrated workshops, capturing soundbites, and noting down 'value' quotes that we then jotted onto giant Post-it notes and stuck around the venue. We also surreptitiously placed messages incorporating the values in plain sight. Our gorilla-style activity cumulated into a captivating film that not only revealed the values but showed employees already embodying them in their day-to-day. 

It didn't stop there. We designed multiple fun assets to embed the values into their culture back home.